GRAHAM E. LEE STRATEGIC MARKETING


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Brand Building Services


The services I provide depend entirely on your specific needs, and include:


  • Market analysis, using client data or sourcing published, audit or ad hoc data


  • Competitor analysis


  • Pricing - research and analysis to optimise pricing and profitability


  • Product development - from idea generation to market launch, as required


  • Budgeting Development and implementation of budget process


  • Brand development creating or optimising the brand through positioning,clearly differentiated product and emotional brand values


  • Advertising preparing creative and media briefs and managing the process with selected agencies


  • Website preparing the brief, selecting agencies, and managing the process


  • Promotion / PR / Packaging preparing the brief, selecting agencies, and managing the process


  • Export / International development identifying appropriate routes to market (agency, distributor/importer, local office etc). Managing local marketing support.


  • Full Strategic Business Planning, including all of the above elements as required.



Helping you to build your Brand and Business Profits





Copyright of Graham E Lee Strategic Marketing 2008

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