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Brand Building Services

The services I provide depend entirely on your specific needs, and include:

  • Market analysis, using client data or sourcing published, audit or ad hoc data

  • Competitor analysis

  • Pricing - research and analysis to optimise pricing and profitability

  • Product development - from idea generation to market launch, as required

  • Budgeting Development and implementation of budget process

  • Brand development creating or optimising the brand through positioning,clearly differentiated product and emotional brand values

  • Advertising preparing creative and media briefs and managing the process with selected agencies

  • Website preparing the brief, selecting agencies, and managing the process

  • Promotion / PR / Packaging preparing the brief, selecting agencies, and managing the process

  • Export / International development identifying appropriate routes to market (agency, distributor/importer, local office etc). Managing local marketing support.

  • Full Strategic Business Planning, including all of the above elements as required.

Helping you to build your Brand and Business Profits

Copyright of Graham E Lee Strategic Marketing 2008

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