The services I provide depend entirely on your specific needs, and include:
- Market analysis, using client data or sourcing published, audit or ad hoc data
- Pricing - research and analysis to optimise pricing and profitability
- Product development - from idea generation to market launch, as required
- Budgeting – Development and implementation of budget process
- Brand development – creating or optimising the brand through positioning,clearly differentiated product and emotional brand values
- Advertising – preparing creative and media briefs and managing the process with selected agencies
- Website – preparing the brief, selecting agencies, and managing the process
- Promotion / PR / Packaging – preparing the brief, selecting agencies, and managing the process
- Export / International development – identifying appropriate routes to market (agency, distributor/importer, local office etc). Managing local marketing support.
- Full Strategic Business Planning, including all of the above elements as required.